L'Eclaireur

like the blue peter team built a favela store out of cardboard and sticky back plastic 

this is my fabulous boss leaving the store

it makes you wonder if it was really cheap to build,

Cardboard is very very good stuff

Those clever Stella people had this made, a great big word, STELLA. In glorious cardboard. 
Just look at it! Cardboard used to be so under rated, now people take this piss a little and make a lot of crappy things with it trying to be cool. However these folk have raised the cardboard bar. Now everyone will have to try a little harder....